Vitamin D sales overtakes Vitamin C!!

The Independent just reported that vitamin D cells have overtaken vitamin C sales in the UK. And at Bespoke Biotics we say about time too!

Whilst there is no denying that vitamin C is a very important supplement, we regard vitamin D as a master supplement. If you take no other supplement, D is the one to start with as the benefits are huge especially if you live in the northern hemisphere like Europe, use sun protection, adopt a vegan type lifestyle or are not fair skinned.

So what the big deal about Vitamin D?

Throughout human evolution our bodies have adapted to producing vitamin D in sunlight. It's more than just a 'vitamin' you can think of it like a hormone, it impacts all of the bodies large and small systems e.g.

  • The immune system and infections
  • Depression
  • Asthma and allergies
  • Heart disease and high blood pressure
  • Diabetes (yes diabetes!)
  • Some types of cancer, such as colon, prostate and breast cancers
  • Multiple sclerosis.

Why are our levels of Vitamin d crashing ?

  1. We are exposed to less sunlight as we stay in doors in the winter and then get air-conditioning in the summer.
  2. We use super powerful suncream is to block sunlight, from infancy.
  3. Modern food production and storage methods mean that vitamin d is naturally less available in our foodstuffs.
  4. Our gut biome is being affected by modern living preventing optimal vitamin d exposure.
  5. Mass migration means peoples skins are not always adapted to where they live, for example a black or Indian origin persons may need 10 times the amount of sunlight as a fair skinned in person in Western Europe.

What dose?

  • In countries like the UK doctors often prescribe a dose of around 400-800 iu.
  • Most shop sold Vitamin d as also very low dosages.
  • We believe in practice this is woefully inadequate and based on old data. 
  • By way of example 1 hour of sunlight exposure  is 10,000 iu for a light skinned person.
  • Thus recommend a does of 2000-5000iu per day, and in practical experience.
  • We find the results with 5000 iu and effectives and impactful for most adults.

See Bespoke Biotics High Strength Vitamin D3 here